Using premiums in your sales process is an especially powerful tool when used correctly to sell big-ticket items.

Joint venture marketing works just as well for small, closely held businesses as it does for the big players. The secret to making this strategy work is finding companies who would benefit at least as much as you would from the collaboration.

The following strategy I’m about to share with you has helped more companies double their sales faster than any other single strategy we’ve used to help our private clients.

A marketing lesson from a 264-year-old beer brand. Learn from Guinness and achieve a brand transformation in your own company by using these two great strategies.

Here's the golden rule for buying products and services.

People always default to the price as a way to differentiate one service from another when they have no other information to go on. In its simplest terms, this means that if all you provide to prospects is a quote for a specific product or service, then expect them to make a price comparision between your quote and your top three competitors.

In marketing, just like with horse riding, adding more marketing “stuff” is rarely going to give you a breakthrough result.

How To Get a Superbowl Reponse From Your Ads

Are you so busy focused on finding new customers that you’ve forgetten your business is already filled with overlooked opportunities to make more money from existing customers?

It all comes down to maximizing TCV - total customer value.

Thousands of books, courses, and blog posts have been written about how to get more referrals by respected marketers, salespeople, and business leaders.

And yet, despite the science and attention paid to this topic, the fact remains that our best, wealthiest, most successful, and (often times) biggest spending clients often aren't the ones giving us the greatest access to their network.

Why is this?

By securing a first, seemingly small initial commitment, this increased the chances of getting a much bigger commitment by 59%.

Imagine what the application of this principal can do for your conversion rates – especially if you are selling high ticket items – anything above $5,000.

But here’s the trick – the first commitment must be directly related to the second bigger purchase, and it must be low risk, or ideally no risk.

The riskiest strategy of all is not taking a risk. In order to win you often have to sometimes take imperfect action and pivot on the run.