How to Find the $2 Million Hiding in Your Business

Let's imagine for a minute that you've worked late.

You arrive home hungry.

So you grab your phone and order a pizza.

Forty-five minutes later the Door Dash guy arrives and delivers your pizza.

The only thing is, you forgot you already had a freezer-full of frozen pizza you could have cooked faster.

This reminds me of how many people think about growing their business.

They're so busy focused on finding new customers - getting new pizza delivered - that they forget their business is already filled with "frozen pizza," - overlooked opportunities to make more money from existing customers.

It all comes down to maximizing TCV - total customer value.