The Horse, the Nut and How To Simplify Your Marketing to Get Better Results

When you work with a new marketing company or marketing consultant, the vast majority just give you new things to "bolt onto" your existing marketing — new Google Pay-Per-Click campaigns, a new website, new social media campaigns etc … But the result is that you wind up with a piecemeal marketing engine that burns a lot of gas, probably doesn't look great and is slow getting you places.

In marketing, just like with horse riding, adding more marketing “stuff” is rarely going to give you a breakthrough result.