A Secret of Selling Big Ticket Items & Think Like the Fish ...

There's an old story about a King who gathered together the brightest scholars in his kingdom and gave them all a task – to gather together the wisdom of the ages.

At first they returned with truckloads of stone tablets.

There were so many trucks filled with knowledge that the trucks wound three times around the kingdom.

The King surveyed all the trucks from his balcony.

He ordered the scholars to condense and simplify.

So the scholars went away and returned with an impressive two-volume encyclopedia, carefully written on parchment paper.

Once again, the King eyed their work but demanded they condense and simplify – he was, after all, looking for the simplest possible version to summarize the wisdom of the ages.

So the scholars went back to the drawing board.

Finally, after many months, they returned with one single sentence:

There is no such thing as a free lunch.