Can Adding One Small Step Increase Your Sales By 59% Like This Guy?

Imagine your home was located in a picturesque private community, the kind with perfectly manicured hedges, expansive lawns and three car garages.

One day a community official in charge of road safety knocks on your door and asks if you’d be willing to support a local initiative to keep kids safe by encouraging cars to drive slower through the neighborhood. He has a large ugly sign in his hand measuring 6 feet by three feet with the words “slow down, kids at play” on it.

You look at him skeptically.

“Don’t worry”, he assures you, “my workers will install the sign on your front lawn so you won’t have to do a thing.”

How many people do you think would agree to such a request?