Do This To Predict Your Company’s Success & Will Ferrell's Superbowl Piggyback Ad

Are you a tortoise or a hare?

I’m really hoping you’re a hare …. and here’s why

Over my years of consulting, branding and building high perormance marketing engines for many different businesses, I’ve noticed one key characteristic that almost guarantees a company’s success and its ability to outperform its top competitors.

And no it’s not the size of their marketing budget (although that definitely helps).

It’s whether the company is a tortoise or a hare.

Remember the story of the tortoise and the hare?

You know the one where the tortoise wins because slow and steady wins the race?

In business I have found the opposite to be true.