Contrary to popular belief, digital marketing is not the be all and end all for your business. And (here’s another bombshell), social media marketing is not right for every business either. Gasp!

Here’s why:

1) Getting traffic to your website using digital ads is very easy. Ridiculously easy. And extremely inexpensive. But getting traffic is very different from attracting highly qualified traffic. Finding these prospective buyers takes a lot more skill and, for optimum results, requires a combination of both traditional and digital media to achieve. Especially if what you sell is expensive.

2) Everyone is advertising their business online. The marketplace is overcrowded. 

3) As consumers, we are all bombarded with ads. It’s easy to block them out, but it’s much harder to be noticed by the right people. Your ads might be cheap – but their results (or lack there of) are not.

4) Your competitors are just one click away. It’s also very easy for them to copy your advertising if it’s not unique to your brand.

5) Not everyone loves social media. Some people live for it. Others would prefer going to the dentist for a root canal. If the decision makers of your target market are not on social media, why would you waste your time and money on those platforms?

With all that said, when done properly however, we LOVE digital advertising because:

1) Privacy is dead in America. If we want to create an ad campaign for all the one-eyed people with red hair and a dog named Bruno – that live in Tiny Town, Arkansas – we can find them quickly and easily.

2) Results are virtually instant. We know within a couple of hours if an ad we’re running is a winner or not. Our campaigns never rest on their laurels - we’re always trying to beat our top performers.

3) It eliminates the guess work. We use digital marketing as an inexpensive way to test new offers, new products, new ideas – even before things go into development. This saves our clients a lot of time, money and aggravation. 

Every day, there are hundreds and thousands of people looking for your products and services. 

How confident are you that your marketing is attracting them?

Just like with the rest of your marketing system, it is critical that your digital marketing is integrative —meaning that all the different components work together.

So where do you start? 

You start with your website —  the bedrock of your entire marketing system.

Having a great website means it not only looks great, but it does a great job attracting qualified leads and building trust. It's a terrible waste of money to have multiple digital marketing campaigns directing people to a sub-optimal website. And it can destroy your brand and credibility.

Never Fear! Here Are Some Of The Best Digital Marketing Services To Get You To Goal:

1. Fully Custom Digital Marketing Strategy

2. Extraordinary Branding & Repositioning Of Your Business

3. Story-Selling Website

Combining personality-infused website copy, graphics and proven direct response conversion techniques so your website doesn't just look good — it gets prospects to call.

4. Social Media Marketing & Viral Video Campaigns

Facebook, Twitter, Instagram, consistently produce the best results for our clients – but again that will all depend on your target market. Not everyone consumes content the same one. Some want pages of detail. Some will never read anything more than a headline and only want a 15-second video. Take this page as an example.

5. Banner Retargeting

Ever felt like your Google searches keep following you around the internet by suddenly turning up as ads? Our PPC (pay-per-click) ad team is exceptional at targeting your ideal customers.

6. SEO (Search Engine Optimization)

This used to be the Wild West of marketing with different vendors promising they knew "tricks" to get your business to rank first and second on Google. Thankfully Google put a stop to this by changing their search algorithms. Now the fastest way to increase your search rankings is by publishing well-written blog posts, articles, and press releases on a regular basis and keep visitors browsing your website. Are you an authority website on this topic – or not? Content is king — but bad or boring content is worse than no content.

7. Brand Reputation Monitoring

We zealously monitor and protect your reputation and brand across all media. We are in your corner — listening and watching to what your customers say, defusing and helping bury any less-than-favorable reviews, and quietly securing rave reviews from your satisfied customers.

8. Email Marketing Campaigns

Email still remains one of the most effective ways to market your business, as long as your emails are engaging to read and add value to your readers' lives. Just because it takes a second to push "Send" on an email doesn't mean it should take less thought to create than a TV, radio or print campaign.