“Being famous on Instagram is like being rich on monopoly.”Unknown

Two years ago Instagram tested hiding likes on its user’s posts. The move was met with mixed reaction and ultimately Facebook, (who owns Instagram), decided not to do a platform-wide rollout.

One of the toughest parts of social media marketing is choosing which platforms to invest your money in. The majority of them have impressive potential, making you feel bad for not using them all. However, stretching yourself (and your marketing budget) thin to cover all platforms is counterproductive. Let's take a closer look at how to choose the best social media platforms for your needs.

Irrespective of whether you’re writing an email, a tv show, a radio ad, or an Instagram post, the headline you use will determine the lion’s share of its effectiveness.

A stronger headline means substantially more people will notice your ad.

But a weak headline means people will ignore your ad, regardless of how good your offer might be…