Marketing Blog

Direct Response Marketing, Featured Julie Guest Direct Response Marketing, Featured Julie Guest

How a Painted Moose Can Help Your Marketing (Seriously)

Last week I was consulting with a client in Salt Lake City. I love the mountains, and I especially love mountain towns (I spent a lot of time in Squaw Valley, CA, as a student). I’ve never been to Park City, so after the consult day with my client was wrapped up, I grabbed my rental car and took a sunset drive through the winding canyon toward Kimball Junction and Park City. The area of Park City is deceptively big – big enough to have a Wal-Mart, all the major fast food stores and its own shopping mall. But it’s old town Park City that has all the charm (and hosts the Sundance Film Festival every year).

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Featured, Marketing Strategy, Inspiration Julie Guest Featured, Marketing Strategy, Inspiration Julie Guest

Is Detroit In The Toilet Or The Biggest Opportunity Of The Decade?

The first time I ventured into the “bowels of Detroit” as some people call it was just a couple of years ago. I had been summoned to appear in the Supreme Court (no, not in that way – but to get sworn in as a US citizen alongside the melting pot of new immigrants who mostly didn’t speak English.) When I drove my car in downtown Detroit it felt like I had left America altogether and was instead in some burnt out husk of an impoverished African nation.

A homeless couple barreled up to my car at the lights, knocking on the window and demanding money.

Vacant buildings outnumbered occupied ones, broken windows and “no trespassing” signs peppered the landscape and there was trash everywhere.

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