Julie Guest 7/19/21 Julie Guest 7/19/21

Using The Ritz-Carlton’s Big Fish Strategy To Create Customers For Life

Julie Guest 6/14/21 Julie Guest 6/14/21

What a 45-Day Sailing Trip Across The Atlantic Taught Me About Marketing

Bolder&Louder 4/2/21 Bolder&Louder 4/2/21

How To Brand Your Business like Apple

Julie Guest 3/29/21 Julie Guest 3/29/21

Shrimp In Your Breakfast Cereal Anyone? How NOT To Handle A PR Crisis.

Bolder&Louder 3/4/21 Bolder&Louder 3/4/21

WARNING: Brand Fatigue. Five Signs Your Branding Is Over The Hill

What happens when your customers get tired of you? At that point, chances are you are in significant peril as a brand and business. You will find it difficult to assert yourself in your industry and target market, ceding ground to competitors who can offer your audience a better version of those relations, stories, and magic.

At its core, it's usually a branding problem…

Julie Guest 2/15/21 Julie Guest 2/15/21

We Need To Talk About a $3.5 Million Violin And Your “Packaging.” It’s a Game Changer.

One cold, January morning, a young man in a baseball cap walked to a local subway station in Washington. He pulled out his violin, and, over the next 45 minutes he played his heart out, playing five of the most complex pieces of music ever written. Over a thousand people walked past. It was morning rush hour.

But no one took much notice. A few people stopped and threw a couple of dollars into his open violin case. One child yanked on his mommy’s hand and told her he wanted to stay to listen to the “cool music,” but they ended up staying only a few minutes. He counted the money he made - a total of $32.17. How ironic, given that the young man was none other than Joshua Bell, a Grammy award winner and one of the world’s most accomplished musicians.