Bolder&Louder 4/2/21 Bolder&Louder 4/2/21

How To Brand Your Business like Apple

Julie Guest 3/29/21 Julie Guest 3/29/21

Shrimp In Your Breakfast Cereal Anyone? How NOT To Handle A PR Crisis.

Julie Guest 9/11/20 Julie Guest 9/11/20

Put A Ring On It – How To Save A Luxury Business In Peril, - Tiffany&Co.

This week the iconic New York jeweler that makes more money from 4 simple words (will you marry me) than any other company on the planet - aired some of its dirty laundry.

As its $16 billion acquisition to LVMH Moët Hennessy Louis Vuitton lay in tatters, Tiffany&Co rolled up its sleeves and started swinging punches –

Julie Guest 7/24/20 Julie Guest 7/24/20

Black Lives Matter. How’s Your Business Faring?

Yesterday I read a news article announcing people are sick of businesses cranking up their PR machines to join the Black Lives Matter movement. Not because they don’t believe in the movement. But because the vast majority of companies are full of BS. I agree.

Julie Guest 8/3/18 Julie Guest 8/3/18

Sexy Chairs on Street Corners - Small Business Marketing

Last week while in Toronto I stumbled across perhaps the sexiest piece of furniture I’ve ever laid eyes on.

There I was, minding my own business and making tracks to a meeting at my client’s office when it practically jumped out at me. Ok, jumped might be a slight exaggeration. It’s probably hard to imagine a 200 pound leather chair leaping off the pavement and bowling me to the ground. But there it appeared before me – a chair about 6 feet tall made of the finest cherry red leather– the “vintage” kind you might find in a weathered 1960’s Corvette belting out Beach Boy tunes on a hot summer’s day.

Julie Guest 9/3/17 Julie Guest 9/3/17

How a Painted Moose Can Help Your Marketing (Seriously)

Last week I was consulting with a client in Salt Lake City. I love the mountains, and I especially love mountain towns (I spent a lot of time in Squaw Valley, CA, as a student). I’ve never been to Park City, so after the consult day with my client was wrapped up, I grabbed my rental car and took a sunset drive through the winding canyon toward Kimball Junction and Park City. The area of Park City is deceptively big – big enough to have a Wal-Mart, all the major fast food stores and its own shopping mall. But it’s old town Park City that has all the charm (and hosts the Sundance Film Festival every year).